Cornish College of Arts

Building a world-class brand for a world-class college.

Client

Timeline

8 Weeks

Services

Branding

Web Design & Development

Website

cornisharts.com

Standing out from the crowd while building trust

When Auto Approve came to us, they were facing a common challenge. In worrying about creating a brand that felt trustworthy, they had overcompensated and ended up with branding that lacked magnetism. We came in to help them transform their look and feel, building a brand that better fit with their technology-first approach and customer-centric values. With fresh new brand colors; engaging, humanizing graphics; and a friendly, simple copy voice, the result was a still-trustworthy brand that couldn’t help but stand out.

Challenge

Define a unique brand message.

Solution

Building a brand with purpose.

Result

Brand awareness, customer loyalty & sales.

Finding a thoughtful and authentic voice to empower artistic minds

Cornish College needed a voice and look that would showcase the college’s creativity, passion, and care. We worked with them to create a fresh and engaging brand identity to match the high-quality arts education they offer. Together, through research, customer segmentation, ideation, and iteration, we built strategies to meld their internal values with their external presentation. The end result is an exciting, electric brand that extends through digital, print, product, and other branding opportunities to highlight the college’s strengths to anyone engaging with the site – from potential students and parents to faculty and alumni.

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Contact

Let's start building your brand's unique story together.

Want to see what a difference a strong brand can make? Request a consultation today.