Molly Moons

Expanding an Ice Cream Empire

Client

Auto Approve

Timeline

8 Weeks

Services

Branding

Website

AutoApprove.com

Standing out from the crowd while building trust

When Auto Approve came to us, they were facing a common challenge. In worrying about creating a brand that felt trustworthy, they had overcompensated and ended up with branding that lacked magnetism. We came in to help them transform their look and feel, building a brand that better fit with their technology-first approach and customer-centric values. With fresh new brand colors; engaging, humanizing graphics; and a friendly, simple copy voice, the result was a still-trustworthy brand that couldn’t help but stand out.

Challenge

Define a unique brand message.

Solution

Building a brand with purpose.

Result

Brand awareness, customer loyalty & sales.

Not Your Average Ice Cream Truck

In a city that loves its food trucks, Molly wanted to take her show on the road. Awesome idea. The challenge – making the truck unmistakably Molly Moon’s from blocks away. So, we made it robin’s egg blue – Molly’s brand color, further detailing with snazzy scalloping and large logo decals. Kick rocks Good Humor man.

Pints & Cups

With Molly’s four wheel motion in full effect, it was time to address the packaging. Continuing the use of simple bold colors, we designed a series of to-go cups and containers that effectively transform city dwellers into walking, smiling billboards.

Locally Inspired, Locally Desired

Last but not least, Molly wanted a method to communicate the regional nature of her ingredients. So, we designed an illustrated map for the stores, highlighting the farms and companies she sources.

Contact

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