Sprout

A Flavor for Every Season

Client

Auto Approve

Timeline

8 Weeks

Services

Branding

Web Design & Development

Website

AutoApprove.com

Standing out from the crowd while building trust

When Auto Approve came to us, they were facing a common challenge. In worrying about creating a brand that felt trustworthy, they had overcompensated and ended up with branding that lacked magnetism. We came in to help them transform their look and feel, building a brand that better fit with their technology-first approach and customer-centric values. With fresh new brand colors; engaging, humanizing graphics; and a friendly, simple copy voice, the result was a still-trustworthy brand that couldn’t help but stand out.

Challenge

Define a unique brand message.

Solution

Building a brand with purpose.

Result

Brand awareness, customer loyalty & sales.

From Patch to Plate

Sprout was seeking a brand identity, including a name and logo, as well as an in-store and online experience that aligned to the brand and helped convey the company’s dedication to offering healthy, patch-to-plate lunch options. From the now-vibrant color palette to the verbiage describing the intentions driving Sprout’s founder, the company needed to promote an overarching aesthetic that engaged Seattle’s mid-day crowd to choose fresh, local options over classically sub-par meal offerings — they needed to make fresh, nutritious meals feel accessible.

Good, and Good for You

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