When Auto Approve came to us, they were facing a common challenge. In worrying about creating a brand that felt trustworthy, they had overcompensated and ended up with branding that lacked magnetism. We came in to help them transform their look and feel, building a brand that better fit with their technology-first approach and customer-centric values. With fresh new brand colors; engaging, humanizing graphics; and a friendly, simple copy voice, the result was a still-trustworthy brand that couldn’t help but stand out.
Pairing up with leading hotel design firm Candra Scott & Anderson, we played up the rich history of the building at every turn. We scoured the AC archives for old photos, journal entries, and architectural stories to turn into design touches for the interior and collateral for the guests. We designed the entire experience to be reminiscent of the era—from the key cards to the door hangers.
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